Sales personnel are at the forefront of this dilemma between technology and the human touch.
The pandemic has definitely increased the digitization of businesses; companies have stepped up their digital footprint ... Read More
The villages of Rural India have a share of more than 35 percent to supplement the total FMCG market alongside that of u... Read More
The Ukraine-Russia war has made it very difficult for FMCG brands to keep functioning as they have before. The consequen... Read More
Brands and the Olympics have had a long history of partnership. To put their best foot forward, FMCG giants also put the... Read More
The Fast-moving consumer goods or FMCG industry is one of the ever-expanding and innovating industries to exist in the 2... Read More