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Why do sales personnel resist cloud distribution management platforms?
05/05/2022

Sales personnel are at the forefront of this dilemma between technology and the human touch.

How has the cloud changed the Indian retail industry?
05/05/2022

The pandemic has definitely increased the digitization of businesses; companies have stepped up their digital footprint ... Read More

Why should FMCG Companies focus their attention on Rural India?
12/03/2022

The villages of Rural India have a share of more than 35 percent to supplement the total FMCG market alongside that of u... Read More

Impact of the ongoing Russia-Ukraine war on the FMCG sector
11/03/2022

The Ukraine-Russia war has made it very difficult for FMCG brands to keep functioning as they have before. The consequen... Read More

Olympics and the FMCG sector
09/11/2021

Brands and the Olympics have had a long history of partnership. To put their best foot forward, FMCG giants also put the... Read More

Importance of product innovation in FMCG sector
28/10/2021

The Fast-moving consumer goods or FMCG industry is one of the ever-expanding and innovating industries to exist in the 2... Read More

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